Meet: Swahili Coast and Find Out How They Empower Women

How’s your weekend going? We’re having a slow one and staying at home mostly. The girls are happy just building stuff with their LEGO and I’m trying to make a good start on my Christmas dress.

I’ve got an interesting guest post today about ethical business and female empowerment. Both are subjects I’m increasingly interested in as are many of us! I’ll hand you over to Lily who is from ethical brand Swahili Coast.

Empowering women through work is important to Swahili Coast

“Women hold up half the sky.” – Mao Zedong

Hi there, Thimble End community! My name is Lily and I am with the ethical brand, Swahili Coast.

Fairness, dignity and respect

We founded an artisan-owned co-operative in Tanzania and here we design lovingly handcrafted accessories and homeware. This model allows us to connect our incredible artisans to global markets, whilst operating on principles of fairness, dignity and respect. We wholeheartedly believe in the strength of optimism and the power of artistry to create meaningful change in the world.

Swahili Coast empower Tanzanian women

We’re working to solve various challenges. The one we’re hugely passionate about is lifting women out of poverty, so we do this by including them as workforce leaders.

Did you know that even today only 50% of women participate in the labour market? Yet they make up 70% of the world’s working hours and earn only 10% of the world’s income. We think those statistics are ready for some major change!

80% of our co-op members are women and working with us has a whole host of benefits for them. They can care for their families and send their children to school. They can also continue working hard for their communities, culture, and country. This model of inclusion is evidence-based and now trending in the international development conversation. International aid agencies now recognise that working directly with women has an increased value compared to working with men. Take a peek at this World Bank study for more information!

Women as breadwinners

Our co-founder, Tony Peele, says it best:

Our work in Tanzania provides a stable income for women as breadwinners, normalising women as successful wage earners, managers and owners within a growing company that does business in global markets.

Find out about ethical brand Swahili Coast

So why women?

When we empower women, we enable half of the population that has been historically silenced. Their children and families thrive, their communities flourish and local economies are given the opportunity to grow. That’s something worth investing in.

Empowering women through work is important to Swahili Coast

Thank you so much Lily for taking the time to write this and I hope you enjoyed it.

Toria

If you’re interested in writing a guest post, then drop me an email!

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